All eyes are on Kim Kardashian right now, but one place you won't be seeing her is on a Super Bowl ad. Kim has been featured in the Sketchers ads during the Super Bowl for the past couple of years, but her contract ended at the close of the year- right before the big event.
Sketchers issued a statement to the media explaining the departure, after there was heavy speculation that her divorce caused her to be dropped from the brand.
"Kim Kardashian has had a tremendously positive effect on the Skechers brand. Not only did Kim's Skechers Super Bowl ad generate over 1.6 Billion positive media impressions for Skechers, but she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust."
They went on to say that they "may work with Kim in the future," but the question is- why wouldn't they keep a good thing going if it was as good as they're saying it was ?
Source: Huffington Post