
Tamara Ecclestone obviously follows the mantra that it's important to look extremely rich, even when you're wearing nothing but a bikini.
While the idea of wearing expensive jewelry for a day in the surf and sand would be out of the question for most women, the billionaire's daughter was dripping in a staggering $155,000 worth of bling.
The 27-year-old socialite wore an alligator skin print bikini, and appeared to have no need for any of the Ultimo push-up bras she's been advertising recently.
Her jewelry included diamond stud earrings worth around $77,000, a gold Rolex, and a diamond-encrusted Cartier love bracelet said to be worth around $38,000.