Oprah Winfrey has signed on as the newest investor of healthy dining chain True Food Kitchen.
The A Wrinkle In Time star and media mogul has purchased equity in the restaurant firm and will serve on the board of directors in a bid to bring wholesome food to more Americans.
“I love bringing peopletogether over a good meal,” Winfrey said in a news release to USA Today. “When I first dined at True Food Kitchen, I was so impressed with the team’s passion for healthy eating and, of course, the delicious food, that I knew I wanted to be part of the company’s future.”
The 64 year old was so excited by True Food Kitchen’s fabulous fare after sharing her first meal with her friend, celebrity personal trainer Bob Greene, at a location in Santa Monica, California, she made contact with bosses at the company almost immediately, inviting CEO Christine Barone to dine with her at her Montecito estate, where the two women discussed business opportunities.
“We discussed the future of True Food Kitchen and our strategy, and our goals to bring this way of eating to more people,” Barone told The Republic. “I get excited any time anyone is interested in True Food Kitchen, so I was certainly incredibly excited that she loved our brand and wanted to part of our brand.”
True Food Kitchen has 23 restaurants and Oprah has signed on to help double the amount of locations by 2021. Her role in the restaurant chain, which was started by Sam Fox and Anti-Inflammatory Diet pioneer Dr. Andrew Weil in 2008, is significantly different than her post as spokesperson for American diet company Weight Watchers – Oprah won’t serve as a promotional vehicle for True Food Kitchen, with the billionaire instead applying her business mind to expand the chain as a consultant and collaborator.
“Her involvement is really key to growth and success as we move forward, and we’re excited for her to be on board,” Barone added. “She’ll really be providing insight as an incredibly successful businesswoman… We’re looking forward to all she will bring to our team.”